As I come to the end of my fourth week interning I’ve only just begun learning about all the ways PR techniques work their way into many of the different aspects of organizations and companies, especially those related to tourism.
One of the main projects I have been working on during my time at the CVB is planning familiarization tours, also called a FAM tours. The point of the FAM tour is to help give those who work directly with tourists (concierge, bus drivers, hotels, etc.) an idea of different suggestions for activities that our location offers that they may not already know about.
The FAM I’m currently finishing up on is one that focuses on family fun activities that are offered in our county… and there are a LOT! There are so many that we decided to divide the county into North and South sections and do a tour for each part of the county. So I’m actually finishing up on two FAMs (after this I have to work on two more.. actually four more possibly)! In order to come up with fun family activities I have to do research through internet and making phone calls to various venues and companies.
Mapping out where all the different places are located and possible routes for the two tours are also part of what I have been working on. Also, since there will be two tours mapping possible routes and itineraries are also part of the process. We decided that it would be really neat for the the North tour to instead of using a boring regular bus to rent one of the old fashioned beach trollies instead!
Networking is also a huge part of public relations and promotion. Whether it is relating to tourism or anything else. Meeting as many people as you can and making connections to other groups and individuals in your community and elsewhere helps to create mutually beneficial relationships that will help build your company while creating a positive reputation for others to see.
Another project I have been working on is actually with helping out the film commission. Many of the photos on their database are out of date and need to be updated so on days when I’m not working on the FAM I’m driving around the county taking pictures of what it has to offer. I love doing this because A) I love taking pictures and this is a great excuse to do that! B) It helps me learn the county better and C) I learn another aspect of of the CVB and something else I may enjoy. What I DIDN’T like about it was walking around all day on Clearwater Beach when it was 150 degrees outside (or at least it felt like it)!! All I wanted to do was to RUN as fast as I could into the ocean but I couldn’t because I did not have my bathing suit on and I had my expensive Canon Rebel around my neck… Not to mention, it might have been a bit odd if I returned to the office soaking wet. Not sure what kind of impression that would have left on everyone there.
Also, I’ll be uploading my favorite photos from my film commission scouting every few days hopefully! The previous post was actually from my first day working on that!
Meanwhile, one of my favorite parts of living at the beach this summer are Florida sunsets every night. Even if I’m just watching them with girlfriends or Harry Potter (reading the book, obviously), Florida sunsets are by far the best in the world.
BTW, my sailing lessons begin this Saturday at one of the marinas downtown! There are four days of class, two weekends, each day begins at 2 p.m. and lasts until 7 p.m. ! I’m really excited about adding yet another new experience to this summer!
That’s all for this evening.